Loyalty Marketing and More…

Upromise launched a new addition to its service recently that should catch some attention. Upromise was already one of the few, if not the only program that had a grocery program that rewards members for purchasing specific items in the grocery store with a contribution (in this case college savings but it could just as easily be points). For example, buy Nestle Toll House Morsels and you receive 1% of the purchase price in your Upromise account.

Well Upromise has a new program they are calling eCoupons. The idea behind the program is the member can receive a specific amount (not a percentage) in their account by opting in for a coupon and then purchasing the item. When you opt in for the coupon, the offer gets loaded onto your grocery loyalty card so you have to remember to use the card when you shop in store.

Assuming you like the offers presented, this appears to be a great opportunity for people to earn more for their accounts. Much more than the typical 1% or 2%. The offers out there today range from $.50 - $5.00. It looks like new offers will be made available every month so it’s definitely worth checking back. I’ll be curious to see what new offers become available in the future.

What do you think? Have you used this new platform? Help your fellow readers and let us know what you think.