Loyalty Marketing and More…

YALP! It might not be as creative as YAHOO! but there’s another Loyalty Program out there you may not have heard of yet. This one is around rewarding people for being healthy. The company is Virgin HealthMiles, brought to you by the famous Brit Richard Branson and his Virgin empire. Here’s a bit from their boilerplate:

Virgin HealthMiles brings the latest in health & fitness innovation to the United States with a first-of-its-kind health rewards program that motivates and rewards members for getting active.

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There was an interesting announcement recently about Loyalty company Chockstone. According to the following story/press release, Chockstone has introduced a new program that allows merchants to offer a turn-key Loyalty program without having to issue any type of Loyalty tracking device. Chockstone now offers what they are calling “SingleSwipe” as a way for a consumer to use an existing credit card with a merchant and have that transaction rewarded. While it’s a bit unclear exactly what services are provided to these merchants (for example credit card processing), it does sound like Chockstone will manage a registered card program and keep personally identifiable information private and protect credit card numbers through PCI Compliance. (more…)